I was flipping through the local newspaper when this small article popped out. A Cuddling business is expanding from Vancouver to Edmonton. The article goes on to explain that people pay a “professional cuddler” anywhere from the basic $35 up to $260 depending what all is involved. They clearly state that there is no nudity or sex involved. But you can have someone to cuddle with, to hug, to cuddle and watch a move, someone to stroke your hair and so on.
At fist I was appalled and even a little disgusted – first that people would actually advertise themselves as providing such a business and then secondly, that there would actually be people who would pay for such a service. But then I realized that this is telling something about society that we already knew. People are lonely.
As families move around the countryside for new work opportunities or new experiences, families are not as tight as they used to be. Fewer people have good friends to hang out with. People fill their days with work and “busy” things but have little time to connect in meaningful ways with other people in natural physical contact.
And then I began to wonder if the church is really missing an opportunity here. I’m not suggesting that we offer “cuddling” as a new service to our members, but I do think we need to be more creative in finding ways to show people that they can find good friends in church. Maybe we need to do a better job helping our members to be good friends.
The Bible says this a number of times: “Love one another”. I think these people are longing for true friends who will just love them for who they are. And so they hire someone whom they can pretend is their friend. It’s a sad commentary on the independence and separate-ness of our culture. Could we maybe do a better job loving people and introducing them to the God who is Love?